Framework Theme
Framework is a refined, modern design built around clarity, space, and a calm visual flow — ideal for service businesses that want to feel professional without being overwhelming. With soft layouts, balanced typography, and a strong focus on real imagery, it creates an immediate sense of trust and quality.
Every section is designed to guide visitors naturally — from understanding your services to feeling confident enough to enquire. It works seamlessly across mobile and desktop, keeping the experience smooth, approachable, and easy to act on.
If you’re looking for a design that feels considered, trustworthy, and quietly premium, Framework delivers a polished presence that helps turn visitors into enquiries.
Theme editor warnings
We’ve answered the common questions below — so you know exactly how it all works.
Yes. Framework Theme is style-first — we start with this design as the base, and tailor the content, services and service area sections to suit your business.
The live demos show the same design used across different trades, so you can see how it adapts.
Once you’ve purchased your website, we’ll guide you through the next steps to get everything moving.
First, you’ll receive an invite to set up direct debit for your ongoing subscription, along with an email outlining everything we need from you to get started. This includes your business details, branding, copy, imagery, and any other content you’d like us to include.
From there, we’ll put together a draft of your website using everything you provide. Once the draft is ready, you’ll be able to review it and send through your feedback.
We include up to 2 rounds of revisions during the build phase. If you’re on a Support plan, ongoing updates can continue to be handled after launch. If you’re not on Support and request further revisions beyond the included rounds, these will be quoted separately before we proceed.
Once you approve the website, we’ll prepare everything for launch, connect your domain, and take the site live. We’ll also handle the final setup tasks, including submitting the website for search engine indexing.
Most websites are ready within approximately 7 business days once we have all of your content and details. However, we will provide a time estimate before we commence so you know what to expect.
Delays usually come down to how quickly content is provided or feedback is returned.
Yes. We’ll load your photos and format your content so it reads clean and professional.
If you’re short on imagery, we can use premium stock photos to fill any gaps.
Yes. We’ll apply your logo, colours and fonts so the design feels like your business.
Go with the style you like most.
If you’re unsure, check the live demos — each design is shown across different businesses so you can see how it translates.
We include up to 2 rounds of revisions during the build phase to make small tweaks and adjustments.
If you’re on a Support plan, ongoing updates can be handled after launch. Additional revisions outside of this will be quoted before we proceed.
Yes. You’ll have editor access to your website, so you can update content yourself at any time.
If you’re on a Support plan, you can also send through changes and we’ll handle them for you.
Each design follows a set layout so we can keep things fast and consistent.
Small adjustments are fine, but major layout changes are handled as a custom request.
Yes. You can add features like a portfolio, gallery, blog or quote form at any time as add-ons. You can add them during checkout, or if you’re already a customer, order them anytime via our Add-Ons page.
Support covers ongoing content updates and small changes to your website.
This includes:
It does not include:
Support is designed for ongoing tweaks — not rebuilding or expanding the site.
To keep things running smoothly, support is intended for reasonable, ongoing updates — not daily change requests.
As a guide, updates are grouped and completed within a set timeframe. Frequent or large requests may be scoped as additional work.
Essentials means your website is self-managed after launch.
Support includes ongoing updates — you send the changes and we’ll handle them for you. You can still access the site to make changes yourself if needed.
Yes — hosting is included in all Built For The Trade websites, so there are no surprise costs.
Your domain name isn’t included, but we’ll connect your existing domain or guide you through getting one.
Yes. Built For The Trade websites are provided as a hosted service, so they can’t be moved to external hosting in a way we can support.
Yes. You can choose monthly or yearly billing. Yearly billing saves 25%.
Yes. New customer plans have a 12-month minimum term and can’t be cancelled or refunded during that period.
After the initial term, your plan rolls over to an ongoing plan. You can cancel at any time with 30 days’ notice.
Yes. You can upgrade to the Support plan at any time, or downgrade from Support to Essentials.
Plan changes require 30 days’ notice and take effect from your next billing date. If you’ve prepaid, we’ll apply a pro-rata credit to your account.
Your 12-month minimum term still applies.
